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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.

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mediapost.com > publications > article > 417422 > vertical-media-revenue-projected-to-hit-150b-this.html

Vertical Media Revenue Projected To Hit $150B This Year

3+ week, 2+ hour ago   (192+ words) Vertical media is expected to generate $150 billion in revenue in markets outside China, a 42% gain YoY, according to a study by Owl & Company, Variety reports. Of that money, $131 million will come from advertising revenue in TikTok, Instagram, YouTube, Facebook and…...