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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 10,227articles · 365d
- 15+ hour agolatest article
- Sep 14, 2025earliest in window
- 91%with images
- 283avg words
- Finance & Business 4,928
- Economy, Business & Finance 3,804
- News 3,238
- Arts, Culture, Entertainment & Media 3,114
- Business & Industrial 1,590
- Internet & Telecom 1,036
- Entertainment 1,022
- Arts & Entertainment 908
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News
Vertical Media Revenue Projected To Hit $150B This Year
3+ week, 2+ hour ago (192+ words) Vertical media is expected to generate $150 billion in revenue in markets outside China, a 42% gain YoY, according to a study by Owl & Company, Variety reports. Of that money, $131 million will come from advertising revenue in TikTok, Instagram, YouTube, Facebook and…...
Modern Media Companies: What's The Right Channel Mix?
1+ mon, 3+ week ago (333+ words) For all their efforts, big modern media companies may be struggling to find near-term success when choosing a specific media-channel combination for growth. Should they pursue more live TV, streaming deals, mobile, video shorts, or gaming? What is the right…...