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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Seven Allen Media Stations Sign A New Deal With ABC
4+ day, 6+ hour ago (78+ words) Seven Allen Media Group broadcast television stations have signed a new multi-year agreement with ABC Television Network, according to Radio + Television Business Report. “ABC has been an outstanding partner to our seven affiliated stations by delivering phenomenal programming across all…...
Vertical Media Revenue Projected To Hit $150B This Year
2+ week, 6+ day ago (192+ words) Vertical media is expected to generate $150 billion in revenue in markets outside China, a 42% gain YoY, according to a study by Owl & Company, Variety reports. Of that money, $131 million will come from advertising revenue in TikTok, Instagram, YouTube, Facebook and…...
Audio Has Been Carrying Your Brand While You Were Busy Arguing About CTV
1+ mon, 2+ week ago (102+ words) Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community. Become a free MediaPost member now to read this article Log in if you are already a member Audio…...
Modern Media Companies: What's The Right Channel Mix?
1+ mon, 3+ week ago (333+ words) For all their efforts, big modern media companies may be struggling to find near-term success when choosing a specific media-channel combination for growth. Should they pursue more live TV, streaming deals, mobile, video shorts, or gaming? What is the right…...
Ryan Media To Buy KBest Media's Radio Properties
7+ mon, 1+ day ago (144+ words) Ryan Media, a subsidiary of OneRyan Global LLC, is acquiring the media properties of KBest Media. These include the stations KBST-FM, KBTS and KBST. Also part of the deal is translator K280GW at 103.9 FM, which simulcasts KBST-AM, Inside Radio writes. Become…...