2+ day, 12+ hour ago   (287+ words) Snapchat has introduced Commerce Power Pack, a set of performance updates for advertisers ahead of the holiday shopping season. The features are focused on improving product discovery and giving advertisers more options to optimise campaigns around business outcomes. The update…...

3+ day, 2+ hour ago   (521+ words) Jacob Coxon, a pretraining researcher who spent the last three years working at OpenAI and Anthropic, has resigned from Anthropic, warning that leading AI companies are pursuing increasingly powerful systems without acting responsibly. “I spent the last three years doing…...

3+ day, 5+ hour ago   (475+ words) Meta has introduced Muse, a personal AI agent designed to help users manage tasks, work toward goals, and receive suggestions based on their preferences. Muse runs on Muse Secure VM, a dedicated virtual machine that houses the agent and a…...

3+ day, 9+ hour ago   (1695+ words) And advertisers are already gearing up for it as an Amazon Ads survey found that 61% of consumers expect to spend more this Diwali compared with last year. Against that backdrop, we spoke to Kapil Sharma, Director - Amazon Ads India, about…...

3+ day, 6+ hour ago   (382+ words) Adobe has introduced new AI capabilities in Acrobat, powered by its Adobe Productivity Agent, aimed at helping users understand information in documents, generate content, and access knowledge across multiple files. The new features include interactive reports and summary slides that…...

3+ day, 6+ hour ago   (517+ words) Snap Inc. CEO Evan Spiegel has outlined the company’s advertising and AI priorities as it marks its 15th anniversary, with faster ad revenue growth identified as its top business priority after community safety. Spiegel said the pace of advertising growth over…...

3+ day, 10+ hour ago   (528+ words) For Mia MacKinnon, Head of Integrated Marketing, APAC at HubSpot, the answer lies in agility. Her team has moved from longer planning cycles towards quarterly and even one-to-two-month planning. The market is simply no longer predictable enough for rigid plans....

3+ day, 23+ hour ago   (591+ words) Remember copying homework from the topper in class and hoping the teacher wouldn't notice the handwriting didn't match your usual scrawl? Every generation of students has tried some version of that trick. The tools and the topper have changed, but…...

4+ day, 2+ hour ago   (423+ words) The discussion also examined why AI visibility is becoming a cross-functional, boardroom-level responsibility, how Generative Engine Optimisation (GEO) differs from traditional SEO, the new metrics marketers need to track, and how brands can adopt a 30-60-90 day approach to improve their…...

4+ day, 3+ hour ago   (164+ words) OpenAI has rolled out ChatGPT Images 2.5, a new image generation model that brings improvements to image quality, editing, and generation speed. Alongside the model, ChatGPT is adding features including Sketch, which allows users to draw directly in ChatGPT and use…...