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Sports Programming Accounted for Nearly 30% of Ad-Supported TV Viewing in Q4
6+ mon, 13+ hour ago (276+ words) Nielsen also notes that 81% of streaming views for adults ages 18 to 49 occurs on ad-supported platform tiers Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In…...
Ad-Supported TV Jumps 9% in Q4 With 74.2% Viewing Share
7+ mon, 1+ week ago (278+ words) Football was a major driver for broadcast, as sports viewing surged 135%, per Nielsen Football and younger viewers drove ad-supported TV viewing to a new high in 2025, accounting for 74.2% of overall viewership in the fourth quarter, compared with non-ad-supported TV’s 25.8% share,…...