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videoweek.com > 08/25/2026 > ctvs-race-for-consolidation-may-stop-at-measurement

CTV’s Race for Consolidation May Stop at Measurement

2+ week, 5+ day ago   (736+ words) Tim Cross-Kovoor 25 August, 2026 The wave of consolidation we’re seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But…...