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News
Radio's Old Knowledge Is New Again
3+ day, 15+ hour ago (824+ words) “New insights” from iHeartMedia are giving guidance on effective audio advertising: sound conversational, focus on one audience and one core message, establish relevance quickly, use authentic voices, keep the copy simple and let production support the idea rather than overwhelm…...
HOUSE SETS VOTE ON AM RADIO FOR EVERY VEHICLE ACT
6+ day, 2+ hour ago (266+ words) The AM Radio for Every Vehicle Act is headed to the House floor for a standalone vote during the week of September 14th marking a significant step forward for legislation that would require automakers to keep AM radio in new vehicles....
Making Radio Moments Matter
2+ week, 5+ day ago (523+ words) On August 2, Zac Brown Band had the Country staple’s 15th consecutive sold-out show at Fenway Park. That night, Zac announced everyone in the building was getting a cruise for two aboard the Margaritaville at Sea. The giveaway’s estimated value surpassed $40 million....
Radio Broadcasting Services; AM or FM Proposals To Change the Community of License
3+ week, 2+ day ago (0+ words) ...