6+ mon, 13+ hour ago   (275+ words) Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports comprised 9.8% of the total viewership pie, cable without sports made up 18% and…...

7+ mon, 1+ week ago   (278+ words) Football was a major driver for broadcast, as sports viewing surged 135%, per Nielsen Football and younger viewers drove ad-supported TV viewing to a new high in 2025, accounting for 74.2% of overall viewership in the fourth quarter, compared with non-ad-supported TV’s 25.8% share,…...

9+ mon, 3+ week ago   (622+ words) MS NOW becomes high-profile user of ‘.now’ domain extension Scripps shares surge as Sinclair reveals 8% stake, eyes deal ‘NBC News Daily’ ranks No. 1 in afternoon TV among key demos NBA returns to NBC with flexible studio designed around talent, technology…...

9+ mon, 3+ week ago   (242+ words) Although the NFL continues to dominate broadcast TV airwaves -- boosting viewership share by 0.6 percentage points in October over September -- year-over-year broadcast viewing fell 1.1 points from October 2024, according to Nielsen's total TV/streaming estimates. Broadcast had a 22.9% share versus 24.0% a year…...

9+ mon, 4+ week ago   (321+ words) The latest report from Italy’s Communications Authority (AgCom) for H1 2025 reveals that traditional TV viewership is declining, while streaming is on the rise. Compared to 2024, prime time TV viewership has fallen by 2.3 per cent, and all-day viewership by 2.04 per cent. Public…...

10+ mon, 5+ day ago   (264+ words) November 7, 2025 11.57 Europe/London By Julian Clover Social video platforms are rapidly reshaping Sweden’s TV market, with traditional TV viewing now down to just 30% of total video consumption – the lowest level measured by Mediavision. The consultancy’s Q3 2025 analysis shows Swedes still watch…...

10+ mon, 1+ week ago   (251+ words) George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited…...

10+ mon, 1+ week ago   (117+ words) According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declin With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market…...

10+ mon, 1+ week ago   (362+ words) Sports remains strong for linear broadcasters, but streaming platforms are challenging their status Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of…...

10+ mon, 1+ week ago   (645+ words) Samba TV, a specialist in AI-driven media intelligence, has released its 2025 US State of Streaming report that reveals a major turning point in American viewin Report: Streaming now 60% of all US TV viewing Samba TV, a specialist in AI-driven media…...