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News
Column: Words are our friends
1+ week, 4+ day ago (788+ words) Something occurred after I wrote my column about the indisputable curse Iâve been under for 4 years. I thought my rough draft was perfect, but it was 250 words over my allotted 525 word count. Thus I still faced hours of work…...
Nigeria unveils new system to track television audiences
1+ week, 5+ day ago (1411+ words) Wednesday, September 2, 2026 02 September 2026 5:21 am WAT The nation’s television advertising market is set for a major transformation as a new audience measurement system begins its rollout in Lagos, promising to replace guesswork, perception-based media buying and outdated diary methods with real-time,…...
How Long-Form Audio is Rewriting the Rules of African Media Consumption
2+ week, 9+ hour ago (480+ words) The explosive growth of podcasts across Africa signals a profound shift in audience behavior, prioritizing long-form, deep-dive conversations over traditional news. The era of the superficial soundbite is giving way to the marathon conversation, fundamentally rewiring how audiences from Dar…...