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News
Triton and RCS bring broadcast radio into programmatic audio
2+ week, 1+ hour ago (210+ words) Advertisers buying podcast and streaming audio can now access over the air radio inventory through a new Triton Digital and RCS partnership. The integration connects RCS’s broadcast playout software with Triton’s ad buying platform, bringing traditional radio inventory into programmatic…...
CTV’s Race for Consolidation May Stop at Measurement
2+ week, 5+ day ago (736+ words) Tim Cross-Kovoor 25 August, 2026 The wave of consolidation we’re seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But…...
Cineverse Sees CTV Pulling Audio Ad Dollars.
3+ week, 5+ day ago (419+ words) Executives at Cineverse, the parent company of the Cineverse Podcast Network and Bloody Disgusting, believes the growing overlap between podcasting and video could eventually shift hundreds of millions of podcast advertising dollars onto connected TV screens. Cineverse President and Chief…...
Nova & QMS Sync Broadcast Audio With DOOH For BP Campaign
3+ week, 5+ day ago (392+ words) NOVA Entertainment has partnered with QMS to launch a new campaign for bp that synchronises broadcast audio with digital out-of-home (DOOH), creating a connected ad experience for commuters across Melbourne and Sydney. The campaign uses technology developed by NOVA to…...