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News
Audience Data Is New Currency For Nigeria’s Broadcasting Industry — NBC Boss
1+ week, 4+ day ago (597+ words) National Broadcasting Commission (NBC), Mr Charles Ebuebu, has described reliable audience measurement data...Digital Switch Over (DSO) would depend not only on transmission infrastructure but also on reliable data...According to him, accurate audience data is essential for determining the…...
Nigeria unveils new system to track television audiences
1+ week, 5+ day ago (1411+ words) promising to replace guesswork, perception-based media buying and outdated diary methods with real-time, data-driven...Bulgarian firm GARB, is expected to provide broadcasters, advertisers and media planners with credible data...advertising industry could no longer afford to operate on assumptions,…...
AI is helping ease competition for scarce space on airwaves
5+ day, 4+ hour ago (400+ words) The demand for wireless data – driven by smartphones, video streaming and billions of connected devices...The solution engineers and regulators have been developing is dynamic spectrum sharing....
WKFR Tops National Radio Rankings For Second Straight Season In Kalamazoo
3+ day, 20+ hour ago (504+ words) helps local businesses connect with customers through a powerful combination of radio and digital marketing...solutions, including Influencer Marketing, Industry Aces, Townsquare Interactive, and other tools designed...
Audio Quality, Start to Finish
4+ week, 1+ day ago (1445+ words) The tertiary goal is to prevent transmitters and encoders from over-modulating or being over-driven causing...Like analog audio equipment implementations, digital solutions suffer from the good, the bad and the...Digital audio solutions are only as good as the…...
KeySIM and Teltonika keep Hargrave Media’s outside broadcasts connected
6+ day, 18+ hour ago (345+ words) The company only pays for the data they use, making it a cost-effective solution for outside broadcasts...and other occasions where reliable data transmission is crucial....Media’s implementation of KeySIM and other industry-standard equipment has proven to be a successful…...
Nigeria Launches Peoplemeter-Based TV Audience Measurement System, Beginning with Lagos Rollout
1+ week, 5+ day ago (383+ words) Technicians then install a peoplemeter device and a data-enabled router in the homes of selected panellists..., transmitting viewing data securely to a central data centre on a daily basis....justification of advertising spend and growth" in an increasingly fragmented…...
New chapter may begin in history of public service media
3+ week, 5+ day ago (214+ words) chapter in the history of public service broadcasting on the August 20 national holiday, the press and marketing...demonstrate that public media is striving not only to provide credible, accessible and multifaceted information...
Local AM & FM Radio Stations Saw Revenue Drop As iHeartMedia Continues to Struggle
1+ week, 6+ day ago (745+ words) Digital Audio Group revenue climbed 12.4 percent to 364 million dollars, driven in large part by podcast...demand-side platforms operated by Amazon, Google, and Yahoo through its audiograph and programmatic ad solutions...
CBC invites agencies for government multimedia campaigns under expanded panels
3+ week, 3+ day ago (541+ words) The Central Bureau of Communication (CBC), under the Ministry of Information and Broadcasting, has invited...Panel, agencies must have at least 10 years of relevant experience in the media, entertainment, marketing...