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News
Nigeria unveils new system to track television audiences
1+ week, 5+ day ago (1411+ words) Wednesday, September 2, 2026 02 September 2026 5:21 am WAT The nation’s television advertising market is set for a major transformation as a new audience measurement system begins its rollout in Lagos, promising to replace guesswork, perception-based media buying and outdated diary methods with real-time,…...