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News
NolliStream bets on Nigeria???s mobile audience as Showmax, IROKOtv retreat
11+ hour, 1+ min ago (1163+ words) NolliStream is betting that Nigeria’s mobile-first viewing habits can succeed where subscription streaming platforms have struggled, launching an advertising-funded model as Showmax and IROKOtv retreat from the Nollywood market. The Lagos-based platform, which launched earlier this year, is taking a…...
Nigeria offers television for free, but viewers may not come
1+ mon, 3+ week ago (23+ words) Business News Nigeria - Nigeria offers television for free, but viewers may not come...
CANAL+ becomes first French company to list in Africa’s biggest stock market
2+ mon, 1+ week ago (424+ words) CANAL+ became the first French company to list on the Johannesburg Stock Exchange (JSE) on Wednesday, marking a significant milestone for Africa’s largest stock market as it seeks to attract more international listings after years of high-profile exits. Shares of…...
Nigeria’s Growing Population, Declining TV Viewership: A media paradox
2+ mon, 1+ week ago (682+ words) For decades, television occupied a sacred position in the Nigerian home. It was the gathering point of the family, the storyteller, the entertainer, the educator and, for many brands, the most powerful advertising medium available. In a nation blessed with…...
Mastering effective communication on-air: The science and psychology of broadcasting
7+ mon, 2+ day ago (564+ words) Achieving effective communication is dependent on some basic knowledge that should not be trivialised Communication as an art is rooted in deep psychology. Viewers and listeners do not accept information passively; they filter it through social biases, emotional screens, and…...