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english.mathrubhumi.com > news > india > govt-removes-12-minute-ad-cap-on-tv-channels-citing-digital-competition-and-market-maturity-udo039xv

Govt removes 12-minute ad cap on TV channels, citing digital competition and market maturity

1+ hour, 58+ min ago   (1111+ words) The Modi government has scrapped the 12-minute TV ad cap introduced in 2006, giving broadcasters greater freedom to decide advertisement duration. The Narendra Modi government has decided to do away with the long-standing 12-minute cap on advertisement duration for television channels,…...